Privacy Policy
& Cookies
How So Wow Bag collects, uses and protects information in connection with its websites and related services.
Overview
This Privacy Policy explains how So Wow Bag, operated by Frolance Limited (“Company,” “we,” “us,” or “our”), collects, uses, stores, discloses and protects personal information when you access or use sowowbag.com, sowowbag.vip, or any related website, service or communication channel operated by us (collectively, the “Services”).
We are committed to handling personal information responsibly and in accordance with applicable privacy and data-protection laws. Depending on where you are located and how you interact with us, different rights and legal protections may apply.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable, we will request any consent required by law before processing information for purposes that require consent.
Information We Collect
We collect information that you provide directly, information generated through your use of the Services, and information received from third parties where permitted by law.
Information you provide
- Name and contact details, including email address, telephone number and address.
- Account and membership information, including login credentials and profile details.
- Information supplied when making an inquiry, requesting sourcing assistance, submitting a handbag for consideration, or communicating with our team.
- Transaction, billing and delivery information required to complete a purchase or other requested service.
- Information you voluntarily provide in client correspondence, forms, messages or other communications.
Information collected automatically
When you use the Services, certain technical and usage information may be collected automatically, including IP address, browser type, device information, operating system, referring pages, approximate location derived from technical information, pages viewed, interaction data and timestamps.
This information may be collected through cookies, pixels, local storage, analytics technologies and similar tools.
Information from third parties
We may receive information from service providers, payment providers, authentication services, analytics providers, advertising or technology partners, publicly available sources, or other parties where permitted by applicable law.
How We Use Information
We may use personal information for the following purposes, subject to applicable law:
- To provide, operate and maintain the Services.
- To process purchases, reservations, submissions, sourcing requests and other client transactions.
- To communicate with you about inquiries, transactions, accounts, services and requests.
- To provide private-client and concierge services where requested.
- To authenticate, verify or assess information where reasonably necessary for a transaction or service.
- To maintain the security and integrity of the Services and prevent fraud, abuse or unauthorised activity.
- To understand usage of the Services and improve website functionality, content, performance and user experience.
- To send marketing or editorial communications where permitted by law and, where required, with your consent.
- To comply with legal, regulatory, accounting and contractual obligations.
Legal Bases for Processing
Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following:
- Performance of a contract — where processing is necessary to provide a service, complete a transaction or take steps at your request before entering into a contract.
- Legitimate interests — where processing is reasonably necessary for operating, securing and improving our business, provided those interests are not overridden by your rights.
- Consent — where you have provided consent and applicable law requires consent for the relevant processing.
- Legal obligations — where processing is necessary to comply with applicable law or a lawful request.
Where we rely on consent, you may withdraw that consent at any time, subject to applicable law. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Communications & Messaging
We may communicate with you by email, telephone, messaging platforms or other channels you provide or request.
Transactional and service communications may include confirmations, account notices, appointment or sourcing correspondence, purchase-related information, security notices and other communications necessary to provide the requested service.
Where permitted by law, we may also send editorial, promotional or private-client communications. You may opt out of marketing communications at any time using the unsubscribe mechanism provided or by contacting us.
Opting out of marketing communications does not prevent us from sending non-promotional communications that are necessary for an account, transaction, security matter or requested service.
Data Sharing & Disclosure
We do not sell personal information in the ordinary sense of offering personal information to third parties for monetary consideration.
We may disclose personal information to categories of recipients where reasonably necessary to operate our business or provide the Services, including:
- Technology, hosting and infrastructure providers.
- Payment and transaction service providers.
- Analytics, security and fraud-prevention providers.
- Communication, email and messaging providers.
- Professional advisers, including legal, accounting and financial advisers.
- Business partners or service providers involved in fulfilling a requested transaction or service.
- Governmental authorities or other parties where disclosure is required by law or reasonably necessary to protect rights, safety or property.
Service providers that process information on our behalf may be contractually required to handle that information only for authorised purposes and in accordance with applicable law.
International Data Transfers
Because we may work with service providers and partners located in different countries, personal information may be processed or transferred outside the country in which you reside.
Where applicable law imposes requirements on international transfers, we will use appropriate safeguards as required by that law. These may include contractual safeguards, adequacy decisions or other legally recognised transfer mechanisms.
You may contact us using the details below if you would like further information regarding the safeguards applicable to a particular international transfer.
Data Security
We maintain reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by the Services.
Where we become aware of a data security incident requiring notification under applicable law, we will take the steps required by that law.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business records, resolve disputes, enforce agreements and comply with legal or regulatory obligations.
Retention periods may vary depending on the type of information, the nature of the relationship and applicable legal requirements. When information is no longer required, we may delete it, anonymise it or securely dispose of it, subject to applicable law.
Your Privacy Rights
Depending on your jurisdiction, you may have rights concerning your personal information, which may include:
- The right to request access to personal information we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of personal information, subject to applicable exceptions.
- The right to request restriction of certain processing.
- The right to object to certain processing, including processing based on legitimate interests where applicable.
- The right to receive certain information in a portable format.
- The right to withdraw consent where processing is based on consent.
- The right to opt out of certain marketing or other processing where provided by law.
These rights are not absolute and may be subject to legal limitations and exceptions. We may request information necessary to verify your identity before fulfilling a request.
California Privacy Rights
If you are a California resident, California law may provide additional rights concerning your personal information.
Subject to applicable exceptions, these rights may include the right to know about personal information collected about you, request correction or deletion, obtain certain information in a portable format, and opt out of certain uses or disclosures where required by law.
We do not knowingly sell personal information for monetary consideration. If our practices are determined to constitute a “sale,” “sharing” or other regulated activity under applicable California law, we will provide the rights and controls required by that law.
You may submit a privacy request using the contact details provided in the Contact section below. We will verify and respond to requests in accordance with applicable law.
Children’s Privacy
The Services are not directed to children below the minimum age permitted under applicable law, and we do not knowingly collect personal information from children where prohibited by law.
If you believe that a child has provided us with personal information in circumstances where collection is not permitted, please contact us so that we can take appropriate action.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology or applicable law.
When we make changes, we will update the “Last Updated” date shown at the beginning of this Policy. Where required by law, we will provide additional notice or obtain consent before material changes take effect.
We encourage you to review this Policy periodically so that you remain informed about how we handle personal information.
Contact
If you have questions about this Privacy Policy, wish to exercise a privacy right, or would like further information about our processing of personal information, please contact us.
Please include sufficient information to allow us to understand and respond to your request. We may need to verify your identity before completing certain requests.
